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October 16, 2023
Marketing
Job Search

A/B Testing Your Job Applications: A Data-Driven Approach

Marketers don't guess; they test. You should apply the same principle to your job search. Instead of using the same resume for every application, try A/B testing different versions.

Create two versions of your resume. Maybe one focuses on your technical skills (Version A) and the other highlights your project management experience (Version B). Apply to 10 similar jobs with Version A and 10 with Version B. Track your response rate for each.

To run this test effectively, you need a steady stream of new job postings. This is where Vopko comes in. By providing you with the latest jobs, you can quickly find enough relevant opportunities to run a meaningful test. This data-driven approach will tell you exactly what resonates with employers in your field, allowing you to refine your resume and increase your interview rate.