Vopko
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October 19, 2023
Personal Branding
Marketing

Content Marketing for Your Career: How to Stand Out to Recruiters

In a sea of similar resumes, your LinkedIn profile is your chance to stand out. Think of it as a landing page for your personal brand. It's not just a CV; it's a content platform.

Start by optimizing your headline and "About" section with relevant keywords. This is your SEO. Next, start sharing content. This can be as simple as commenting thoughtfully on industry news or as involved as writing your own articles on LinkedIn.

When recruiters see your application, they will look at your profile. If they see an active, engaged professional who is passionate about their field, you immediately become a more attractive candidate. Applying early with Vopko gets you noticed, and having a great content strategy on your profile seals the deal.