From Clicks to Interviews: A Job Seeker’s Funnel Optimization Guide

Your job search is a marketing funnel. The top of the funnel is "Awareness"—finding job opportunities. The middle is "Consideration"—getting your application reviewed. The bottom is "Conversion"—landing the interview. To succeed, you need to optimize every stage.

**Top of Funnel (Awareness):** Broaden your search but filter aggressively. Use Vopko to create multiple, time-filtered feeds for different keywords. This maximizes the number of relevant jobs you see.

**Middle of Funnel (Consideration):** Tailor your resume and cover letter for each application. Applying early gives you the time to do this thoughtfully instead of rushing. Your goal is to make it past the initial 6-second resume scan.

**Bottom of Funnel (Conversion):** Prepare for interviews by researching the company and practicing your answers. By optimizing the top of your funnel with Vopko, you'll have more time and energy to focus on this critical final stage.