Informational Interviews: The Secret to Unlocking the Hidden Job Market

An informational interview is a casual conversation with someone in a company or industry you're interested in. The goal is not to ask for a job, but to gather information and advice. It's one of the most powerful networking tools available.

Use LinkedIn to find people in roles or companies that interest you. Send a brief, personalized connection request explaining that you're exploring career paths and would appreciate 15 minutes of their time to learn about their experience.

During the conversation, ask thoughtful questions about their role, the company culture, and the challenges they face. At the end, you can ask if there's anyone else they'd recommend you speak with. This is how you build a network and uncover unadvertised opportunities.